Identity development - logo, corporate identity, guideline, brand book
Identity is one of the main components of the brand, forming a sense of integrity and unity of all its components. A single corporate identity emphasizes the status of the company, creates the impression of order and systematicity of its activities. Also with the help of its identity, the company can rebuild from competitors, stand out on the product shelf. Creating a corporate identity is an integral part of brand formation. The cost of a corporate identity will depend on a number of conditions, for example, the number of components that need to be developed, the technical complexity of the task, the number of working options, and timing. We really need to create a corporate identity now. In conditions of fierce competition, you need to use all the tuning methods, and corporate identity, as it is also called, is just one of them. In addition, many studies show an increase in sales and, consequently, profits as a result of applying an effective identity.
Identity development - it is work on:
• logo, as the main element forming a general character
• conventional colors
• fonts to be used in this visual system
• registration of company documents
• development of promotional materials
If you need an identity, the value of which will please you, please contact us by phone, via the feedback form or in any other convenient way. You will receive a free professional consultation on the development of your identity. If you already have a corporate identity, but would like to update it, we will offer you a fresh, more trendy and effective concept.
Custom logo, corporate identity or guideline
Ordering a logo in a studio on a professional level will immediately solve several problems for the company:
• The logo positively works on the image of the company, automatically increasing its reputation. It gives the impression of a well-coordinated and systematic work of the company
• The use of the logo doesn’t raise additional technical issues for contractors (for example, a signboard with a logo is well read or business cards with it look representative)
• A professionally created logo from the first minutes automatically creates the desired impression of the company at a subconscious level, and only then the company will prove or refute its worth to the client.
You can order an effective logo inexpensively from us at Oksis. Even if the company doesn’t need all possible identity, in our time it cannot have a logo. And with proper work on visual design, the cost of creating a brand, the cost of advertising materials is reduced.
DEVELOPMENT OF LOGOS AND CORPORATE STYLE (HYDLINE) - REASONABLE STRATEGIC MONEY INVESTMENT. PROFESSIONALLY CREATED AND EFFECTIVE, THEY WILL HELP TO SAVE SIGNIFICANT AMOUNTS OF THE ADVERTISING BUDGET, ENSURING THE BUYER'S CONFIDENCE AND STIMULATING IT TO PURCHASE
Small companies use the guideline as an integral part of the brand book, that can serve independently. It is mainly developed for use in the advertising and marketing department and among advertising contractors, and helps to unify all of the company's advertising products used.
Corporate identity describes in detail and demonstrates the appearance of all advertising materials and individual documents used by the company and contains:
• Logo and rules for its use (colors, fonts, placement rules)
• Corporate block (unique elements that create style and replicable)
• Principles of paperwork, their type
• Layout rules for advertising layouts
• Appearance of souvenir products, methods of branding
One example of a guideline of a foreign company here.
Brand book development
The primary concept is the brand - the main idea or value that is read and perceived by the consumer. A brand book is one of the first and main stages of building a brand, a company document that describes in detail the concept, including all its components, philosophy, positioning and brand attributes. A full-fledged brand book is more needed for those companies whose plans include scaling up and developing the network, opening new representative offices. You can order the development of a brand book, the price of which will pleasantly surprise you, at the Oksis agency.
