Outdoor advertising and wide format

The main types of outdoor advertising media

Billboard - one of the most convenient and effective types of outdoor print advertising. The board’s working area is 6 meters by 3 meters, and it serves to accommodate quite large posters that use special blueback paper to print. The image can serve for a sufficiently long period, but you can change it even at least every month at the request of the customer.

The design of the board should be thought out in such a way that in just 3 seconds there is a lot to do, namely:

• arouse the interest of the viewer, stand out against the background of street information noise;
• convey to the viewer the main idea or emotion on which the advertised brand relies in the plot;
• arouse the desire to buy the proposed product or use the advertised service

If the developer has done everything correctly, all these goals will be achieved, at least the brand will not go unnoticed and will be more “readable” for the potential consumer.

A prismatron (prism) is a dynamic resemblance to a billboard. The image is divided into strips that rotate synchronously, additionally attracting attention. On the prismatron, you can simultaneously place several images that will change.

Citylight is a street carrier of 1.2 m by 1.8 m format, which is designed for the best view from a short distance. In contrast to the billboard, that can be seen over several tens of meters, in order to view the story of the city light, you need to get closer to it. This is a format for pedestrians. It is often installed at bus stops, crowded places and people's expectations.

A firewall is a huge format for print ads. Here it is size that is an advantage. This format cannot be overlooked, it is striking in its grandeur, therefore, respect for the advertised brand immediately arises.

Contact us - the company "Oksis", and you will get a great effective tool to attract customers in the form of print outdoor advertising. In addition, the cost of large format printing will pleasantly surprise you. If you need to order outdoor advertising in Kiev, contact us anyway.

We will be happy to give a free advice on creating an effective outdoor advertising design and advise on how best to act in the development process.

The principles of creating outdoor advertising

The key in creating large-format advertising is the professional development of its design. We go through a huge number of boards, citylights and banners every day, and don’t even notice what it advertises. Here is the price of quality design!

Poor design nullifies all printing and placement costs; it remains literally unnoticed. The conclusion is that the production of outdoor advertising begins with an idea and design, but the quality of large format printing, accurate sticking on media and the placement itself in more popular places in the city play a significant role.

A minimalist approach is one of the main trends in outdoor advertising as well. A simple and clear presentation of information works best for the consumer, therefore, the brand is easy to remember.

To develop an effective image for outdoor advertising, it is necessary to select high-quality and unique source material - take a photo, develop infographics or illustrations. Entrust the development of the “Oksis” design layout and we will improve the performance of your business with this excellent customer communication channel.